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Mad Hatter
Make the online experience feel like walking into one of Hoboken’s busiest nightlife destinations.
Mad Hatter — Hoboken, NJ
Hospitality
2025
Event Coverage
Case study
Mad Hatter
The problem
The venue reads as a destination in person — neon, signage, a specific kind of night. Online it read as a generic bar listing.
The approach
Lead with the physical brand assets that already exist. The sign is the logo. Shoot it that way.
The work
Exterior identity, interior atmosphere and floor coverage in a single pass, cut to loop cleanly on a profile grid.
Media
The result
A venue whose feed looks like walking in the door.
Next project
Times Square Live
