Times Square Live

Give a live performer clear, recognizable brand coverage in a location that can easily overwhelm the subject.

Client

—

Industry

Entertainment

Year

2026

Engagement

Event Coverage

Services

Event Coverage
Video Production
Post Production

Case study

Times Square Live

The problem

Times Square flattens everything filmed in it. Every frame is competing with a hundred feet of advertising.

The approach

Shoot tight and let the boards be the light source, not the background. Keep the subject exposed correctly and let the environment blow out where it wants to.

The work

Live street coverage cut vertical for distribution the same week.

Media

Two performers in Times Square surrounded by billboards

The performer stays recognizable while Times Square establishes the scale of the moment.

Lower Manhattan skyline at sunset from the water

The result

Content that reads as New York without the location eating the performer.

Next project

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Grand tourer covered in detailing foam inside a lit wash bay